Making Friends is our Business


Southern Eagle Distributing (SED) has been a growing force on the Treasure Coast of Florida since 1984. In 2021 Southern Eagle Distributing expanded and is now proudly Serving Palm Beach, St. Lucie, Indian River, Hendry, and Martin Counties. Meeting our customers’ needs is top priority here at SED and we are responding to the ever expanding beverage market.

 SED distributes more than just beer. Southern Eagle Distributing is a full-service beverage distributor.We distribute brands such as Budweiser, Bud Light, Busch, Natural Light, Corona and Modelo brands. Sailfish Brewing, Motorworks, Blue Point and SweetWater, just to name a few. Our portfolio of wine and non-alcoholic beverages continues to grow with brands such as Nestle, Nesquik, Arizona, Sparkling Ice, Copa Divino & Winestream.

As the Treasure Coast’s leading beverage distributor, “We’ve tripled in size and have grown our market share to 73% in package beer and 50% in draft beer sales,” says Philip A. Busch, President of Southern Eagle.Currently, Southern Eagle warehouses and sells over 700 different SKU’s, employs over 150 awesome individuals and uses a fleet of over 100 vehicles to make sure our customers are happy and our products are delivered in a timely and fresh manner. Southern Eagle is an avid community supporter. SED strives to gain an understanding about the community we serve and how to make a difference.

Southern Eagle’s territory consists of Indian River, St Lucie, Martin and Palm Beach Counties along with Belle Glade, Clewiston and Pahokee.


Peter W. Busch, a descendant of Adolphus Busch, a visionary brewer and founder of Anheuser-Busch, moved to Vero Beach in 1984 to take over ownership and operation of the local beer distributor. At that time, Southern Eagle Distributing, Inc. (SED) consisted of a small warehouse and office with 28 employees. Today, after several expansion projects, Southern Eagle has 130,000 square feet of controlled environment warehouse/office space staffed with over 150 employees. Over the past years, Peter and his hard working staff built what is now the Treasure Coast’s leading beverage distributor. Hard work, dedication and community involvement was the key to becoming what Southern Eagle is today.

Philip A. Busch, son to Peter W. Busch now president of Southern Eagle, plans on keeping the family legacy alive with innovation and growth.    “My father and I will have a similar journey at SED and I can’t wait for the next 28 years.  I have always wanted this and its here.  I want to make my family and children proud” says Philip. Philip relies on a strong community and great relationships to ensure Southern Eagle’s success.  When asked about his community relationships, Philip said, “We should all try to do what is best for our community in which we live. It is important to foster, growth and give back to the very people who help our business survive.” Southern Eagle will remain a growing force on the Treasure Coast and will be a consistent community partner.


Southern Eagle Distributing houses 130,000 square feet of “controlled environment” warehouse and office space. Over 150 employees occupy the cozy offices, loading docks, stocked trucks and round table conference room. Our upstairs lounge area creates a warm environment for our employees to gather, converse and think freely to help make Southern Eagle an innovative, forward thinking company.